Chapter 5:
End User Anthropology
How to understand people more deeply
so better decisions begin where
real needs live.
HEAR FROM THE AUTHOR ABOUT CHAPTER 5
EXPLORE THE STORY LOOP
The Story Loop
Use this visual framework to map the story you’re living — and identify where new possibility can emerge.
TRY THIS REFLECTION
Work often becomes abstract inside organisations. This chapter brings you back to the human reality of products, processes, services, and decisions by helping you observe users more closely and design from lived experience rather than assumption.
Go deeper. Lead from within.
Continue to explore resources to help you turn insight into action and action into impact.
