The Book> Book Companion Resources
Chapter 5:
End User Anthropology
How to understand people more deeply
so better decisions begin where
real needs live.
B. EXPLORE THE STORY LOOP
The Story Loop
Use this visual framework to map the story you’re living — and identify where new possibility can emerge.
C. TRY THIS REFLECTION
Where are you assuming what people need instead of truly understanding their lived experience?
Go deeper. Lead from within.
Continue to explore resources to help you turn insight into action and action into impact.